AMERICAN Golf is bringing the biggest brands in golf to the heart of East Sussex with the opening of its latest store.

The nationwide golf retailer has invested more than £50,000 into the store based at Lottbridge Golf Club, Eastbourne, equipping it with a state of the art fitting studio and four new staff members.

New store manager Calantha Newby said: “Lottbridge Golf Club is a fantastic venue for us to help the areas golfers’ get the best out of their game.

“The team we’ve put together for the new venue is full of enthusiasm and the facilities are first rate.

“With beautiful views of the South Downs there’s a 23-bay driving range and nine-hole course that really does cater for all levels of golfer.

“With great facilities, access to the best equipment and the latest club fitting technology the future for the new store and the region’s golfers is very bright.”

American Golf has chosen to invest in the Eastbourne facility as it is perfectly suited for golfers who wish to invest in their game.

Daniel Gathercole, director of marketing and communications, said: “American Golf is on a mission to bring the best facilities to existing golfers and provide expert guidance to anyone wanting to start or get back into the game.

“A venue like Lottbridge gives us a chance to be at the heart of a golfing community so we’re delighted to make the investment into the venue and the people of the local area.”

The new store, located at Lottbridge Golf Club, Lottbridge Drove, Eastbourne is now open for business.

As well as bringing the best equipment in golf to the area there will be a wider product range available through American Golf’s iPad ordering system.

Mr Gathercole said: “Whether you are just starting out or trying to shave a shot or two off your round, we are dedicated to improving your game.

“We employ more PGA professionals than any other UK business.

“ We are committed to supporting every level of the game.”