BEACHGOERS are being urged to spread the word about cleaning up by posting photographs on social media.

Brighton and Hove City Council’s seafront team has joined the #2minutebeachclean campaign alongside several businesses.

The initiative was launched this week to mark World Environment Day and members of the public are urged to get involved.

As part of the scheme there will be litter pickers and plastic bags stationed along the seafront for beachgoers to use.

They are then encouraged to take photos of themselves cleaning the beach and upload them to the social media sites using the hashtag #2minutebeachclean.

Seafront officer Charles Branson said: “Growing up on the beaches of Cornwall, I have had it instilled in me to care for the coastal environment and I find it quite upsetting to see the state the beaches of Brighton and Hove after a sunny weekend.

“The city has so many passionate, environmentally conscious local people but sadly there are many more who aren’t so diligent and are unaware of the potential harm to other beach users, marine wildlife and the environment.

“We hope #2minutebeachclean may go some way in reducing the impact of our annual summer beach litter crisis and that we as a city can provide more stations as the summer progresses.”

Four #2minutebeachclean A-boards have been placed along the seafront, with local businesses acting as official guardians.

At each of the four stations there will be several litter pickers for the public to use and plastic bags. The A-boards have been funded in a joint initiative by the council, Surfers Against Sewage and Claire Potter Design studio.