A second cliff fall has taken place at Seaford Head this afternoon

The incident happened at about 1.30pm close to where up to 50,000 tonnes off chalk fell yesterday afternoon.

The Maritime and Coastguard Agency had issued an urgent appeal for information about a woman in a pink top reported to have been seen near the scene.

However in a new statement it said it had received notification from a person on scene that the woman was seen walking away from the cliff fall safe and well.A spokesman said: "We have thoroughly searched the area as a precautionary measure, with a multitude of assets, and nothing untoward has been found.We have now stood the teams down and unless we receive any further information there are no plans to resume this search tonight."We are still advising people to stay away from the Seaford cliff area as it is not safe at the current time.

Seaford Town Council clerk James Corrigan said today's collapse is believed to be on the same scale.

He said: "We were expecting something like this might happened because of the cracks that have emerged in the cliffs.

"Potentially there could be further collapses.

"We have contacted the Coastguard so the area can be searched and checked over.

"Due to the location it is unlikely there will be anyone in the area but it needs to be checked out."

The incident once again happened in a location that has been fenced off and where warning signs are in place.

Coastguard teams from Newhaven and Birling Gap are investigating the scene. Maritime Commander Mark Rodway said: “We are warning beach goers to keep away from the Seaford cliffs area so the emergency services can carry out their work.

“The cliffs along the UK coastline are continually eroding and we’ve seen a number of cliff collapses in recent months – last night’s fall was several thousand tonnes and we are unsure at the current time of the exact scale of the one today.

“It’s impossible to predict when the next piece might fall or how big it will be. “It’s very clear that cliffs are unstable in places and we really can’t stress enough how important it is to keep back from the edge. There is no ‘safe’ place to be.

“When standing at the bottom of the cliff, we would always advise people that they shouldn’t stand less than the height of the cliff away.

“That means if the cliff is 25 metres high, don’t go closer than 25 metres towards it.

“Don’t be tempted to go and investigate recent falls and don’t risk going to the edge to get a dramatic photo.

“One of our biggest problems is the ‘selfie-culture’ where people take risks to get a dramatic photograph of themselves on a dangerous cliff edge – no selfie is worth risking your life for.”