PREMIER League fever is ringing out at Albion's club shop with record sales of the team's home and away shirts.

Sales figures are five times higher than any previous high for the club's new Nike 2017/18 home and away shirts in record numbers.

The initial batch of orders is expected to sell-out soon, such has been the demand.

Tickets for the club's first three Premier League games of the season against Manchester City, Leicester City and Watford have all sold out.

All home tickets have now been sold for Albion's eye-catching season opener against Man City at the Amex on Saturday August 12, while the club has also sold allocations of 3330 and 2200 tickets respectively for games away at Leicester City and Watford.

Only a limited number of tickets are still available for West Bromwich Albion’s trip to the Amex on Saturday September 9, with more than 25,000 home tickets sold already.

The home shirt design for the club's first season in the Premier League, and first in the top flight for 34 years, was unveiled by star wingman Anthony Knockaert at the club's promotion parade on Hove Lawns in May.

That sparked an unprecedented number of pre-release orders with fans who were able to get their hands on the shirt last week. 

The club's eye-catching yellow alternative shirt was unveiled last week in Australia by Royal Blood drummer and Albion fan Ben Thatcher.

Albion chief executive Paul Barber said: "There has been a real buzz around this summer’s kit launches, helped, of course, by our promotion to the Premier League and by our split launch campaigns, and a great response to two new bespoke designs for the two kits.

“This is the first time we have had two bespoke shirts produced for us in the same season and we are witnessing unprecedented demand.

"I’m quite sure that we will soon sell out of our initial batch of stock which was, by far, the largest number of shirts we have ordered.

"It’s fantastic to see so many fans wearing the colours with pride.”

Fans can order the shirts online, by visiting seagullsdirect.co.uk or buy in store at the Amex.

Seagulls' supporters are being advised to note that players' squad numbers are not yet confirmed, and may change before the season starts. 

To secure seats for Albion’s next two available home games against West Bromwich Albion and Newcastle United, visit seagullstickets.com, or call the Albion Booking Line on 0844 327 1901 (calls cost seven pence per minute plus your network access charge).

There is a £1.50 per ticket booking fee for telephone sales, while a reduced charge of £1 per ticket applies to online purchases where tickets are posted; online tickets bought through print at home are exempt from booking fees.