PUBS, hotels, restaurants and coffee shops are all looking forward to another bumper year courtesy of Albion’s heroic efforts to remain in the Premier League.

On Friday the Seagulls guaranteed their place in the most profitable league in the world with a magnificent victory over Manchester United at the Amex.

Yesterday The Argus took to the streets of Brighton and Hove to ask business owners what effect the brilliant news would have on trade.

Rob Reeves, who manages the Sussex Arms pub just off East Street, said: “This is 100 per cent good news.

“We started showing matches on the screens because people can’t always get to the games.

“Because it’s Premier League football and we know it will always be on telly, people start to make it part of their routine.

“It was so great when we beat Man U, I’m a Brighton fan all the way.

“We were shouting and cheering.

“So now we’re staying up, all those people that have started coming here to watch, we’re going to be able to build on that. It’s going to be great for business.”

Poppy Bowers, manager of Gelato Gusto, scoops out her award-winning ice cream under the watchful gaze of Seagulls’ captain Bruno, whose mural adorns the wall of the building in Gardner Street.

She said: “It’s been really great, there’s no question.

“Being in the Premier League has brought lots of publicity and especially with our mural we get a lot of fans coming in.

“We even had a special flavour for Bruno.

“It’s good news they have stayed up, it’s great for Brighton.

“We’re hoping the mural stays on the wall. Initially it was supposed to be painted over but because of how many people like it, and now they have stayed up, maybe it will stay up too.”

Gary Dunn, manager of the Mash Tun in New Road, said: “Three cheers for the Albion.

“I’m a Brighton fan, I love Brighton, and that result against Manchester United was amazing and the party afterwards at the Amex, it was like being promoted to the Premier League all over again.

“Staying in the Premier League is going to be brilliant, it brings fans, it brings trade, it brings tourists from all over the world.”

Hannah Bamford, manager of Red Roaster cafe in St James’s Street, said: “Being in the Premier League has been great for business.

“It’s bringing a lot of people down for the big games.

“It’s great news they’re staying up although I’ll make my dad happy and admit I’m not a fan, I support Barnsley.

“But for business it’s excellent, it brings in the crowds here and at our other cafe, Little Beach.”

Albion chief executive Paul Barber has said: “It goes to underline just how positive an impact Premier League football is having on the club, not to mention the city of Brighton and Hove, where we know that, in addition to our own business growth, hotels, restaurants and bars are benefiting from bigger crowds and more visitors from outside the city.”

Last year financial analysts Deloitte calculated Albion’s promotion to the Premier League could be worth £290 million to the club if they stayed up.

Deloitte’s Richard Battle said promotion a year ago would leave Albion “well positioned for the future”.

He said Premier League football would mean a revenue increase of at least £170 million across the first season and the following two, with extra revenue of £95 million.