Britney Spears took social media by storm yesterday as she announced the launch of her new fragrance.

Ahead of her appearance at Brighton Pride, in August, the pop icon posted a teaser for the new scent line.

The video, which can be viewed above, may only be eight seconds long but has already been viewed over 300,000 times on Twitter alone.

It has also been noted that the new fragrance, called Prerogative, may be a gender-neutral product.

Posting on her Twitter, Britney wrote: "“Prerogative. A fragrance for all.”, along with the hashtag, #MyPrerogative. 

This could point to the star released a fragrance that is designed for anyone, no matter what gender they identify as. 

It comes at an appropriate time, with Britney set to headline this year's Brighton Pride Festival.

The queen of pop will be joined on Saturday, August 4, by Louise and Ella Eyre. 

Brighton Pride takes place from Saturday August 4 to Sunday, August 5.