ALBION’s official charity is asking people to raise money for its award-winning work by getting active for the Seagulls’ 2018/19 season.

Albion In The Community has launched its Get Active For AITC campaign in the hope of raising £100,000 by the start of next season.

As part of the year-long fundraising drive, AITC is encouraging people to sign up for one of its challenge events, which this year include a range of virtual challenges.

As well as its annual European cycle challenge, festive Seagulls Santa Dash, one-day bike ride and marathon, half marathon and 10k places, AITC has designed a number of virtual challenges for fundraisers to get stuck into.

These include the Tour de Prem, a cycle challenge equivalent to visiting every Premier League stadium.

There will also be shorter challenges launched throughout the season which people can join in by walking, running, swimming or cycling.

Matt Dorn, AITC’s chief executive officer, said: “Setting ourselves a target of £100,000 in 12 months is ambitious but we are confident it is a total we can achieve with the usual fantastic support we receive.

“The money will help fund our local work and if we can encourage people to become more active and healthier at the same time, it really is a win-win situation.”

Everyone taking part in one of the Get Active For AITC events will log their progress throughout the season on the charity’s campaign page and as well as the £100,000 total fundraising target, AITC is challenging its supporters to clock up a combined 10,000 miles.

One of AITC’s goals is to encourage people of all ages to become more active.

In Brighton and Hove, for example, 72 per cent of adults are not currently achieving recommended levels of physical activity, while the city is also home to 14,000 children and young people aged two to 19 who are considered overweight or obese.

AITC works hard to remove barriers which prevent people from participating in regular activity.

For example, more than 2,000 young people a year take part in free football sessions run in areas of deprivation, while AITC now runs 30 football sessions for people with a disability.

The hope now is that by encouraging people to raise money while getting active, the new campaign can benefit the charity, its regular participants and those taking part in a challenge.

Details of each Get Active For AITC event or challenge will appear on the charity’s website and across its social media channels.