A MAN has died following a medical incident on a popular beach.

Police and ambulance responded to an incident on Eastbourne seafront near Holywell at 6.30pm last night.

After officers arrived, it was confirmed that a 45-year-old man had died.

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According to Sussex Police, the matter is not being treated as suspicious.

A spokesman from the force said: "Officers attended and sadly it was confirmed that a 45-year-old man had died.

"The matter is not being treated as suspicious and the coroner's officer has been informed."