Heather Mills is launching her own vegan version of Mr Whippy.
The former model will serve the dairy free alternative - named Mrs Swirly - at her new cafe, VBites, when it opens on Hove seafront on July 4.
Ms Mills believes it will be a big hit with youngsters.
She said: “When we were out I'd notice other kids got an ice cream and my daughter Beatrice would just get a fruit lolly and I thought I've got to do something.”
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