A new road safety video emphasising the dangers of not wearing a seatbelt clocked up almost 270,000 views on the internet.
The Embrace Life film, from the Sussex Safer Roads Partnership, has been watched by thousands of people on video website YouTube.
The film depicts a mother and child symbolically saving their husband and father by holding him in the style of a seatbelt.
Neil Hopkins, communications manager for the Sussex Safer Roads Partnership, said: “We are watching the viral spread of the Embrace Life campaign, monitoring approximately 110 websites worldwide which are carrying the message and video.
“The current figure of 269,198 comes from the YouTube official video, www.embracethis.co.uk, a dutch blogger site and another social media source.
“A large number of websites around the world have embedded the official YouTube video into their own page but, as YouTube themselves admit, views through other websites aren’t always recorded.
“The total views of Embrace Life could therefore be as many as 100,000 higher than the current total that we know about.”
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