TV advert boosts cancer screening in Brighton and Hove by 25% (From The Argus)

TV advert boosts cancer screening in Brighton and Hove by 25%

3:00pm Friday 20th August 2010 in

• Skip social links
• Print
• Email
• Comments(0)

• Play Video

A twenty second TV advert screened in doctor's surgeries has boosted demand for a potentially life saving test for cancer.

GP practices in Brighton and Hove and across Sussex have taken part in a Department of Health funded pilot project aimed at encouraging more women to have a smear test.

The seven surgeries involved said the advert, created by the Jo’s Cervical Cancer Trust charity, led to a significant increase in the number of women asking for the check.

After the advert had run for six weeks, there was a rise in requests for screening of up to 25%.

NHS Brighton and Hove public health specialist Martina Pickin said: “We welcome an initiative which helps to raise awareness of cervical cancer and encourage women to be screened."