Media giant threatens DVD legal action against Brighton animators

The DVD cover of Brave © Disney The DVD cover of Brave © Disney

An animation company is in a row with media giant Disney.

The dispute has broken out over the supposed similarities between Brighton-based Brightspark Productions’ DVD Braver and Disney’s latest blockbuster Brave.

In a David vs Goliath battle, the American multinational is reported to have threatened the Brighton firm with legal action because it believes the title and packaging are too similar to its film.

Disney employs thousands of staff across the world and its films cost millions of dollars. But its rival has just five workers and produce films on shoestring budgets from an office behind Brighton bus station in the Old Steine.

Brightspark Productions’ managing director Jeremy Davis said: “Braver is an item for families on a budget and I very much doubt that anyone would confuse our production with the wonderful work of Disney.

“All we’ve tried to do is give parents something their children will hopefully find entertaining. We came up with our title around 18 months ago and if we thought consumers would mistake our film for Brave we would have renamed it.

Jeremy Davis, Brightspark Productions' managing director

Braver is an item for families on a budget and I very much doubt that anyone would confuse our production with the wonderful work of Disney

“We are currently talking to Disney to find a mutually acceptable resolution.”

Brightspark’s film was originally released in 2005 under the title Fairy Tale Christmas.

On its website it describes the plot: “Once upon a time in a mystical kingdom, Crofton, the king’s viceroy, wished to be king and when he saw how King Ronen would be lost without his daughter Princess Angela he kidnapped her on Christmas Eve, and left the king in despair.

“After many years Angela grew to be a lovely young lady. She had forgotten who she was because of a potion Crofton gave her but she still dreamed, like all girls do, that she was really a princess.”

Disney’s Brave, includes the voices of Billy Connolly and Kelly MacDonald and tells the story of Princess Merida who defies a custom and brings chaos to her kingdom. Granted one wish, Merida must rely on her bravery and her archery skills to undo a beastly curse.

No one from Disney responded to The Argus’ requests for a comment yesterday (September 5).

Update: See Disney's response .

Comments(9)

Archie Bun says...
3:25pm Thu 6 Sep 12

So why not show a picture of it?

Sarah Booker says...
3:34pm Thu 6 Sep 12

Archie Bun wrote:
So why not show a picture of it?
There is a picture of it. The gallery at the top of the story includes both images.

inadaptado says...
4:23pm Thu 6 Sep 12

"Disney employs thousands of staff across the world and its films cost millions of dollars. But its rival has just five workers and produce films on shoestring budgets from an office behind Brighton bus station in the Old Steine"

Please stop insulting our intelligence: it is very clear that the film repackaging was made to take advantage on Disney's success. I'm sorry, but I'm not going to root for a legally dodgy company just because they are local.

Roundbill says...
4:32pm Thu 6 Sep 12

Is there a bus station at the Old Steine? Blimey, they've kept that well-hidden.

Tallywhacker says...
4:38pm Thu 6 Sep 12

Renamed?? A blatant ploy to ride on a Disney films success. Not the only dubious renaming this company is involved in either. I look forward to their new daily paper the Argos due out soon.

dhamallamafarmer says...
4:40pm Thu 6 Sep 12

I'm no fan of the Disney combine but if I'm going to be fair, if I was shown the two together I would have assumed that Braver was indeed a sequel to Brave, similar in form, the text size, style, location and the fact that it's "Braver" would all lead me to believe that there was a chronological connection between the two films. Bad luck Brightspark, looks like that 'innocent' bit of repackaging is going to cost you a fortune.

Roundbill says...
4:55pm Thu 6 Sep 12

"Braver is an item for families on a budget" - way to alienate your target market, Jez!

born n breed says...
5:11pm Thu 6 Sep 12

Blatant ripe off. Disney’s lawyers will ruin a small company like this.

GIVE UP says...
6:38am Fri 7 Sep 12

Released originally in 2005 under the title Fairy Tale Christmas. What was the reason for changing the title.

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