The ArgusShock after two Brighton firms close (From The Argus)

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Shock after two Brighton firms close

The Argus: CLOSING: Aloka in East Street, Brighton CLOSING: Aloka in East Street, Brighton

Mystery surrounds the closure of a shop and a spa and cafe in Brighton.

Spa and cafe Aloka, in East Street in Brighton, closed its doors today while the owners of party supplier Magic in St James’s Street have whitewashed its windows.

The owners of Magic did not return the Argus’s calls yesterday but a notice in the shop window of Aloka, which employs 12 people, compared closing its doors to the same way autumn is a “ritual that nature adheres to”.

It said this allows for “more vibrant, strong and healthy leaves to grow the following year”.

The parent company Aura Soma Products, based in Lincolnshire, filed accounts for the year ending May 31, 2011, showing profit before tax of £563,060 on a turnover of £6.9 million.

Mike Booth, chairman of the parent company, in the notice added that he was planning to open a new spa in the city but he was tight-lipped on where it will be and when it was to open.

The notice in the shop window reads: “We would like to thank all of our staff and loyal customers for a truly rewarding and enjoyable three years.

“We look forward to paving the way of our future for the Aloka Spa concept and will be sure to keep |you updated as the plans progress.

“As we watch the leaves turn from green to yellow and slowly make their way to the ground, we can’t help but feel a little synchronous here at Aloka.

“Just as autumn is a lovely annual ritual that nature adheres to, to allow for more vibrant, strong and healthy leaves to grow the following year, it is time for Aloka to close one door of her Brighton home to allow for another door to open in the near future.”

Comments (16)

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4:04pm Sun 9 Sep 12

george smith says...

Just reminded me why I have never wanted to go to a spa, health farm or the similar; load of pretentious nonsense
Just reminded me why I have never wanted to go to a spa, health farm or the similar; load of pretentious nonsense george smith
  • Score: 0

4:31pm Sun 9 Sep 12

Hove Actually says...

IF he was the head of the parent firm we know now why it failed.....
IF he was the head of the parent firm we know now why it failed..... Hove Actually
  • Score: 0

4:33pm Sun 9 Sep 12

leobrighton says...

Typical Argus rubbish while the interesting stories are nowhere to be seen
Typical Argus rubbish while the interesting stories are nowhere to be seen leobrighton
  • Score: 0

7:02pm Sun 9 Sep 12

Maxwell's Ghost says...

Should have read....we've closed because the rent is high and no one has the money anymore for hippy twaddle not even Londoners in Brighton.
Should have read....we've closed because the rent is high and no one has the money anymore for hippy twaddle not even Londoners in Brighton. Maxwell's Ghost
  • Score: 0

7:06pm Sun 9 Sep 12

chrisinbrighton says...

Simple no mystery the shop owner locked the door and walked away,Thats how all shops close !
Simple no mystery the shop owner locked the door and walked away,Thats how all shops close ! chrisinbrighton
  • Score: 0

7:54pm Sun 9 Sep 12

hubby says...

Sounds like he was on something!!
Sounds like he was on something!! hubby
  • Score: 0

8:04pm Sun 9 Sep 12

John Steed says...

george smith wrote:
Just reminded me why I have never wanted to go to a spa, health farm or the similar; load of pretentious nonsense
says it all
[quote][p][bold]george smith[/bold] wrote: Just reminded me why I have never wanted to go to a spa, health farm or the similar; load of pretentious nonsense[/p][/quote]says it all John Steed
  • Score: 0

11:10pm Sun 9 Sep 12

rolivan says...

chrisinbrighton wrote:
Simple no mystery the shop owner locked the door and walked away,Thats how all shops close !
I have just watched a youtube clip of Mike Booth.My first observation was that He likes a pie or several.I think He came to the City thinking that with all of the Green Voters he would do well.What He didn't realise is that they most of them don't work so can't afford his products.
[quote][p][bold]chrisinbrighton[/bold] wrote: Simple no mystery the shop owner locked the door and walked away,Thats how all shops close ![/p][/quote]I have just watched a youtube clip of Mike Booth.My first observation was that He likes a pie or several.I think He came to the City thinking that with all of the Green Voters he would do well.What He didn't realise is that they most of them don't work so can't afford his products. rolivan
  • Score: 0

11:36pm Sun 9 Sep 12

In the sticks says...

He was peddling a pile of toss, which unfortunately I'm sure some people will now feel missing from their lives.

More fools them.
He was peddling a pile of toss, which unfortunately I'm sure some people will now feel missing from their lives. More fools them. In the sticks
  • Score: 0

10:19am Mon 10 Sep 12

Flippin Burghers says...

Pile of toss sounds about right. Where do they get this stuff, off greetings cards?
Pile of toss sounds about right. Where do they get this stuff, off greetings cards? Flippin Burghers
  • Score: 0

12:05pm Mon 10 Sep 12

brightonbunny says...

Hmm. Not exactly "shock" to see these businesses go, but always sad when someone's hard work and effort concludes in closure.

Behind every shop window, someone has made the effort to set up a business, commit to pay rent/lease, employ staff, choose products. Worried about takings on a "slow" and spent many hours thinking about their business long after closing time.

Even if they ultimately don't succeed, they have provided employment for local families, builders, decorators, suppliers and paid their business rates/taxes whilst they have been open.

Time moves on and tastes and customers change. It can be as simple as that.

Good luck to the owners with whatever they choose to do next - at least they "gave it a go".
Hmm. Not exactly "shock" to see these businesses go, but always sad when someone's hard work and effort concludes in closure. Behind every shop window, someone has made the effort to set up a business, commit to pay rent/lease, employ staff, choose products. Worried about takings on a "slow" and spent many hours thinking about their business long after closing time. Even if they ultimately don't succeed, they have provided employment for local families, builders, decorators, suppliers and paid their business rates/taxes whilst they have been open. Time moves on and tastes and customers change. It can be as simple as that. Good luck to the owners with whatever they choose to do next - at least they "gave it a go". brightonbunny
  • Score: 0

12:33pm Mon 10 Sep 12

Skidrow says...

Lets hope the staff got a bit more notice than the customers did!
Lets hope the staff got a bit more notice than the customers did! Skidrow
  • Score: 0

12:57pm Mon 10 Sep 12

spa301 says...

brightonbunny wrote:
Hmm. Not exactly "shock" to see these businesses go, but always sad when someone's hard work and effort concludes in closure. Behind every shop window, someone has made the effort to set up a business, commit to pay rent/lease, employ staff, choose products. Worried about takings on a "slow" and spent many hours thinking about their business long after closing time. Even if they ultimately don't succeed, they have provided employment for local families, builders, decorators, suppliers and paid their business rates/taxes whilst they have been open. Time moves on and tastes and customers change. It can be as simple as that. Good luck to the owners with whatever they choose to do next - at least they "gave it a go".
Excellent comment.....

So much more thoughtful than the usual negative, sneering twaddle from the usual suspects....
[quote][p][bold]brightonbunny[/bold] wrote: Hmm. Not exactly "shock" to see these businesses go, but always sad when someone's hard work and effort concludes in closure. Behind every shop window, someone has made the effort to set up a business, commit to pay rent/lease, employ staff, choose products. Worried about takings on a "slow" and spent many hours thinking about their business long after closing time. Even if they ultimately don't succeed, they have provided employment for local families, builders, decorators, suppliers and paid their business rates/taxes whilst they have been open. Time moves on and tastes and customers change. It can be as simple as that. Good luck to the owners with whatever they choose to do next - at least they "gave it a go".[/p][/quote]Excellent comment..... So much more thoughtful than the usual negative, sneering twaddle from the usual suspects.... spa301
  • Score: 0

3:10pm Mon 10 Sep 12

Flippin Burghers says...

Hmmm, hasn't the Arg over-egged this one a bit? OK two shops have shut but that doesn't mean the firms have gone under. Booth says he plans to open another one, and no-one knows for sure what the other company is up to. "Mystery surrounds" just means the Arg reporters weren't able to get anything definite before the deadline.
Hmmm, hasn't the Arg over-egged this one a bit? OK two shops have shut but that doesn't mean the firms have gone under. Booth says he plans to open another one, and no-one knows for sure what the other company is up to. "Mystery surrounds" just means the Arg reporters weren't able to get anything definite before the deadline. Flippin Burghers
  • Score: 0

1:39pm Tue 11 Sep 12

Jimmy Stewart's Imaginary Rabbit says...

Maxwell's Ghost wrote:
Should have read....we've closed because the rent is high and no one has the money anymore for hippy twaddle not even Londoners in Brighton.
Ha! The shop looks an ideal place to put a new Tesco's Express as well. Or maybe a Macdonalds or Starbucks ...
[quote][p][bold]Maxwell's Ghost[/bold] wrote: Should have read....we've closed because the rent is high and no one has the money anymore for hippy twaddle not even Londoners in Brighton.[/p][/quote]Ha! The shop looks an ideal place to put a new Tesco's Express as well. Or maybe a Macdonalds or Starbucks ... Jimmy Stewart's Imaginary Rabbit
  • Score: 0

2:46pm Tue 11 Sep 12

leobrighton says...

The Shocking thing is that it took the Argus so long to find out. Magic closed weeks ago and had a sign saying it would close beforehand. Shops close and new ones open all the time in Brighton. I suppose Argus staff in Southampton are just out of touch.
The Shocking thing is that it took the Argus so long to find out. Magic closed weeks ago and had a sign saying it would close beforehand. Shops close and new ones open all the time in Brighton. I suppose Argus staff in Southampton are just out of touch. leobrighton
  • Score: 0

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