Records tumble at The Amex as Albion fans eat all the pies

Who ate all the pies? The question is often posed – and now we know the answer.

It was Albion fans – 12,000 pies in fact, washed down with 14,000 pints of beer.

The record food and drink sale went hand in hand with the record 26,594 crowd at the American Express Community Stadium on Friday.

After its 3-0 victory over Sheffield Wednesday put it top, the club now expects support to continue on the road, with 2,000 fans expected to travel to Watford tomorrow (Tuesday) and Millwall on Saturday.

Supporters are being told tickets are still available for those games, and for Albion’s next two home games against Birmingham City and Ipswich Town, but are likely to sell out quickly.

The club is pledging to repeat the early-bird and post-match offers on food which it introduced on Friday.

As well as raising revenue for the club, officials hope the deals will help to stagger the flow of people in and out of the stadium, to ease pressure on transport.

Another innovation is the broadcasting of a 15-minute highlights package ten minutes after the game.

The footage is shown on the television screens on the concourses, again to encourage fans to stay behind.

Albion chief executive Paul Barber said, "It was a great night, and a brilliant performance from the team.

“To have a record crowd, such a fantastic match and to go top of the table made it one of the most special nights yet at the Amex.

“The team were superb and thanks to the fans too, who played their part, as ever.”

See The Argus’s new 12-page supplement for all the weekend’s Albion news.

Comments(9)

monkeymoo says...
9:05am Mon 17 Sep 12

The price they charge for a pie, you would have thought they could afford a decent striker!!

mrtricky says...
10:41am Mon 17 Sep 12

Azure are notoriously expensive and short staffed leading to long queue's. Food and drinks at nearly all football clubs are top whack although attended a top premiership match in the North East a few weeks back where a quality pie and pint was just £2.50 each.

Crystal Ball says...
11:23am Mon 17 Sep 12

Good to see the Albion and Amex stadium are remembered for pies rather than football.

northernseagull says...
12:03pm Mon 17 Sep 12

Monkeymoo

Bang on, that's why he is top scorer in the division

JamPal32 says...
12:08pm Mon 17 Sep 12

Nicely re-written press release.
Giz a job, I could do that!

ShorehamBeachcomber says...
12:08pm Mon 17 Sep 12

The best form of offence is attack...could have sold 5,000 more pies & 10,000 more pints if they hadn't sold out in half the kiosks & beer wait wsn't 20 minutes...no need to apologise for this though is there?

rolivan says...
1:40pm Mon 17 Sep 12

I have suggested to Azure that it might be an idea to have prepaid tickets for Half time so you don't have to waste time giving and receiving money.14,000 times 5 seconds is a lot of time to save when you only have 15 mins.They haven't had the courtesy to even reply.

F in L says...
2:47pm Mon 17 Sep 12

Many a time I have had to return to my seat Pieless due to the queue or the kiosk having sold out. Shambles on match day.

Too many Harveys says...
6:00pm Mon 17 Sep 12

I agree completely that whilst the numbers are impressive they could be much more so (along with revenue) if it was better organised. A logistical nightmare I'm sure to have 26000 people wanting a pie and a pint in the same 15 minutes but I stopped trying after about the first three games last season. Some innovation is needed and Rollivan's suggestion certainly warrated a reply. A pie and a pint is £7.50 this season -manage to serve an extra 2000 people at half time and that's a half decent player's wages paid. My moniker certainly doesn't apply when I'm at the Amex...!

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