HUNDREDS of shoppers took a first look at a new store.

Wilko has officially opened its 400th store at Sovereign Harbour retail park.

The first 100 customers received one of 100 prizes in a Wilko big ticket giveaway, including £20, £10 and £5 gift cards, and products.

A ceremonial ribbon cutting was led by Amy Woods from Cancer Research UK while branch manager Neil Prodrick presented the charity with a cheque for £500.

Mr Prodrick said: “We have been overwhelmed by the excitement of the local people.

“It’s a very encouraging start to our residence here at Sovereign Harbour retail park and we look forward to welcoming more customers to the store.”