JACK Wills - the British fashion and lifestyle brand - has opened a new store at Gatwick Airport.

It is situated in Gatwick’s North Terminal and will be fully stocked all-year round with travel-friendly products, including swimwear, shorts and flip-flops.

Alongside its “fabulously British” menswear and womenswear, the store will sell a wide range of Jack Wills accessories from bags and wallets to belts and jewellery as well as holiday essentials including hats and sunglasses.

The Jack Wills Sporting Goods range for men and women, which launched in exclusive outlets earlier this year, will also be available in the Gatwick store.

Rachel Bulford, head of retail at Gatwick Airport, said: “Jack Wills is a hugely exciting addition to Gatwick’s existing retail offering, which is sure to be very well-received by our younger passengers in particular.

“Shopping Jack Wills at the airport also means passengers can enjoy tax-free prices on all their favourite pieces.

“What’s more, Gatwick’s ‘carry on-board’ policy allows passengers to bring one of those distinctive Jack Wills navy and pink shopping bags onto any flight alongside their hand luggage, giving fans of this much-loved brand even more reason to treat themselves before they fly.”

Peter Williams, founder and CEO of Jack Wills, said: “The Jack Wills brand is as much about lifestyle as it is great product so we are thrilled to be opening a new store in Gatwick Airport’s North Terminal.

“Our customers love to travel so opening a store at Gatwick Airport is a natural and obvious fit for us.

“Our airport stores are some of the most important among our portfolio; they allow us to promote the Jack Wills brand abroad to new and relevant audiences.

“We now ship to 130 countries worldwide due to the popularity of our brand in key tourist locations both in the UK and internationally.”