Dyslexic builder finds inspiration in adversity

11:09am Tuesday 26th February 2008

A former builder with dyslexia has created a free online reading programme designed to help others with the condition.

Marcus Burns dreamt up the idea of Picture That, the world's first picture and sound dictionary, while rebuilding his life after a horrific car accident.

The 49-year-old, originally from Auckland in New Zealand, arrived in the South East in 1998 to take advantage of the boom in building work.

Just a year later his car was struck head-on by a motorist attempting to overtake a lorry on a blind corner.

Marcus, who lives in Hastings, shattered his pelvis and broke 17 bones, leaving him in chronic pain, which he will have to cope with for the rest of his life.

More worryingly still, he realised he would have to give up his trade.

Marcus said: "I couldn't read or write so what was I supposed to do?"

Four years ago he started English classes at Hastings College and, with the help of a tutor, designed a programme that combined words, images and, most importantly, sounds, to help build and retain his reading vocabulary.

Marcus soon realised the internet meant the programme could be offered to people struggling with their English skills.

With the help of the East Sussex Enterprise Hub, Marcus was introduced to potential investors and a range of organisations involved in dyslexia.

He was also put in touch with University of Brighton media graduates who had formed a company called Di8it, who took on the development of the website.

After four years of work, Picture That went online in October. More than 1,000 people have signed up.

Marcus sees potential to build revenue through the website He said: "We have thousands of illustrated words which relevant companies can sponsor. For example, the words bath' and bathroom' now have a link to a bathroom design company.

"I'm hopeful this model will be a success because you can get four or five logos on each word."

Marcus hopes the site won't just help English speakers with dyslexia or other reading problems.

He said: "I want this to be available to developing countries. Obviously there are not many computers in places like Africa but hopefully we will be able to utilise mobile phone technology."

Jim Christy, of the Hub, said it was delighted to help Marcus achieve his goals.

He said: "It can be very difficult and a little frustrating trying to bring a new product to market. Entrepreneurs often need help with introductions to potential partners."

To find out more about Picture That, visit www.ipicthat.com.

If you have a business idea, visit www.eastsussexhub.co.uk