Green businesses are being
encouraged to become involved with
a festival dedicated to all things
ecological.
This summer will see Brighton's Preston
Park host the inaugural Green Wave -
a massive event which aims to be educational
and fun for all the family.
The event, taking place on July 5 and 6,
will be showcasing businesses and organisations
which sell and produce products
which help fight climate change, or are of
minimum risk to the environment.
Plans are at an early stage but the
organisers aim to split the festival into
eight different "zones" which will be
themed and offer interactive entertainment.
For example, the earth zone will display
wormeries, composting ideas and house a
mini eco-farm, while the energy zone will
demonstrate products using sustainable
energy, ranging from mobile phones to
solar-powered cars.
Green Wave has been organised by
Brighton and Hove Business Forum and
New Era Associates, which is behind the
Brighton and Hove Farmers' Market and
the Sussex Food and Drink Awards.
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They hope to attract between 10,000
and 15,000 visitors.
Frank Jay, of New Era Associates, said
the idea for Green Wave came about following
the success of the BBC's Springwatch
event, which has been at Preston
Park for the past few summers.
He said: "Springwatch was great. It
was a mass public participation event
which taught people about things like
the recycling industry, food miles and
permaculture - looking after the soils
and how to grow your own vegetables.
The problem was no green businesses
could get involved because the BBC is
non-commercial.
"There is a big push towards businesses
actually doing something that benefits the
environment so we wanted to create a festival
which helps them promote what they
are doing."
Mr Jay hopes Green Wave will not only
encourage more people to think about the
environment but also encourage them to
question how green initiatives actually
work in practice.
He added: "We don't want it to be
preachy, we want it to be fun.
"Everyone knows about recycling but
does everyone know what happens after?
"We will have a recycle path where
people will be able to see exactly what
happens, where it goes, how it is recycled
and what is produced."
More information on the event will be
announced over the next few months.
Organisers are still hoping to hear
from green businesses who want to be
involved.
To register an interest, call Maddy
Carr at the Business Forum on 01273
735442.
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