Grab a bin bag, put on some gloves and slip into a high-vis jacket – the Big Beach Cleanup is upon us.

Our city thrives on tourism and when the sun is blazing, our beaches erupt with life.

But when the hundreds of thousands of visitors to our beautiful beach have left, their rubbish unfortunately stays put.

Now, to combat the ropey remains of beach users and to demonstrate the power of a city working in unison, The Argus has teamed up with Brighton and Hove City Council and various local businesses to encourage city visitors to Take It Home.

The message is clear and the aim is simple.

Enjoy a day by the seaside, soak in the unique city vibe and top up your tan.

But be sure to leave your rubbish where it belongs – in the bin.

On Monday July 29, The Argus, Brighton and Hove City Council and an extensive list of business will flock to the seafront for this year’s ‘Big Beach Cleanup.’

The cleanup will welcome scores of volunteers onto the famous Brighton shingle for a mass clean-up operation after a busy weekend on the beach.

Litter pickers, safety equipment and cleaning apparatus will be provided free of charge to volunteers.

In terms of footwear, it would preferable if people did not wear open toed shoes. You need something sturdy enough that will support your foot well on the uneven surface of the beach.

Other than that, all that’s needed is an hour of your time – and a desire to see our beach clean and pristine.

The morning cleanup will run from 8.30am until 9.30am and start from the Palace Pier and move westwards.

Volunteers will be given a safety talk by City Clean at 8.30am before the litter pick, which will finish at 9.30am when a caged van will pick up the bags.

So far those taking part include:

Asda

Brighton Dome & Brighton Festival with Royal Pavilion & Museums

Brighton and Hove Chamber of Commerce

Bar de la Mer

Beach Bucket Café

Brighton & Hove PR

Brighton Beach Store

Brighton Water Sports

Donatello

Drakes hotel

Fugu PR

Coun. Geoffrey Theobald

Green Mop

Hotel du Vin

Infinity Foods

JJ's Café

Coun. Jason Kitcat

Jo Brooks PR

Legal & General

Madeira Café

Martin Searle Solicitors

Mears

Midnight Communications

Sea Haze Fishmongers

Seafront Souvenirs

Sealife Centre

Simon Kirby mp

Southern Water

That's Amore

The Brighton Centre

The Eventa Group

The Grand Hotel

The Jag Gallery

The World Famous Pump Room

Tourism Alliance

Coun. Warren Morgan

If you want to take part email your name, email address, the company you represent and how many will be attending to takeithome@theargus.co.uk