A TODDLER born with a rare genetic condition has been picked to model for an online children’s clothing company.

Two-year-old Loui Herriott-Heath, from Brighton, has been chosen as a brand ambassador for Lulas Dudes and Dolls after his mother Karly Herriott sent in a photo of him wearing one of its products.

The company has also made T-shirts to help fundraise for operations he needs to live with Treacher Collins syndrome, which affects the development of facial bones and tissue.

More than £35,000 has so far been collected through various fundraisers to help with his ongoing medical care.

The news is a further boost for what has been a good year for the youngster – in January he was the star of the The Argus Community Star Awards, winning a Courageous Child Award.

Loui’s condition is so severe he has to have a tube inserted into his windpipe to breathe, he is fed through a naso-gastric tube, he wears a bone-anchored hearing aid on a headband and is unable to speak.

Loui requires 24-hour care and faces a lifetime of hospital treatment, specialist operations to improve his quality of life which are only available in the US.