ICELAND has opened its new Burgess Hill store following an investment of more than half a million pounds.

It has relocated to Church Walk as part of a major redevelopment of The Martlets shopping centre nearby.

Burgess Hill follows the new concept model that Iceland introduced in Clapham in October 2016, and which has now been rolled out to more than 50 stores across the UK.

Shoppers will discover a completely new store layout and design that includes the installation of a new fascia and frontage, digital signage, LED lighting, improved in-store navigation, and new checkouts that are quicker and easier to use for customers and staff alike.

Customers will also benefit from the introduction of new product ranges right across the store, from frozen and chilled food to fresh fruit and vegetables, food cupboard staples, and beers, wines and spirits.

Iceland store colleagues, who have all transferred from the old Burgess Hill store, will enjoy improved working conditions both in store and behind the scenes.

Neil Hayes, Iceland’s Merchandising and Format Development Director, said: “These are exciting times for Burgess Hill and we are delighted to be able to support the major town centre regeneration project, and to bring all the benefits of our new concept store.

“I am sure that customers will be delighted with the move when they experience our welcoming new store environment and the extended ranges we can now offer.

“They will still have all the same friendly faces to serve them, and of course our unique free home delivery service for purchases of more than £20.

It is at 60-64 Church Walk.