A COMPANY has been recognised for its green initiatives.

Tiny Box Company, situated on the Bluebell Business Estate Sheffield Park, Danehill, is a finalist in the Waste Reduction Initiative category at the National Recycling Awards.

Rachel Watkyn set up Tiny Box Company in 2007 after unsuccessfully finding recycled packaging for her range of ethical fair trade jewellery.

The idea was innovative enough to capture the imagination of Theo Paphitis and Peter Jones of the BBC’s Dragons Den, who recognised the demand and invested in Watkyn’s fledgling company in 2008.

Tiny Box Company has since come up with a variety of innovative processes and ways to reduce their impact on the environment.

Such initiatives include donating ‘seconds’ boxes to local charities and schools as well as encouraging staff to bring in their own used delivery boxes for customer orders to be sent out in.

MD Rachel Watkyn said: “Our unshakeable commitment to the environment and incorporating this into our business, was key for us from the start.

“Reducing impact and waste is not only an objective but it is a way of life for us here at Tiny Box.

“It is fantastic to have this recognised and be a finalist at the National Recycling Awards again.”

The awards takes place in London on June 28.