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Brighton tower gets all clear

9:39pm Friday 30th March 2007

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By Louise Acford »

Work will begin on Brighton and Hove's flagship i360 tower in June after the Government gave the development final approval.

Groundwork for the 183-metre structure was set for months of delays after business rivals objected to the scheme.

But today the West Pier Trust, the team behind the i360, got the news they had been waiting 12 months to hear when the Department for Transport (DfT) gave its approval for the project.

A Victorian law covering the proposed site had stopped the land, at the base of the West Pier, being leased out for more than three years at a time.

The trust asked the DfT to alter the legislation to allow the i360 to be built on the seafront.

The Noble Organisation, which owns Brighton's Palace Pier, objected to the plans on the grounds the tower would increase competition along the seafront and have a negative affect on their profits.

But the DfT today backed the trust and gave permission for the i360 to be started.

Rachel Clark, general manager of the West Pier Trust, said: "It can only be that Noble were fearful of competition.

"A conservative estimate is that 500,000 visitors will come to the i360 every year. A significant proportion will go on the Palace Pier.

"It will benefit the whole of Brighton. There will be no loss.

"We were always confident the outcome would go our way. It's very good news."

Work to dismantle the shore-side part of the now-derelict West Pier will begin in June.

The i360 was designed by David Marks and Julia Barfield, the architects responsible for the London Eye.

It is estimated the tower will give a £10 million boost to the city's economy and create more than 100 jobs.

It will be double the height of Sussex Heights, which is currently the highest building in the city.

Visitors will be taken to the top of the tower in a giant pod. Views at the top will stretch for up to 25 miles.

Brighton and Hove City Council leader Simon Burgess said: "This has been the one thing holding this development up and making us nervous.

"It will be so nice to see one of these dramatic developments to really get going."

Coun Burgess said there had been concerns the architects would lose patience with the wait for approval and take the proposal elsewhere.

He said: "They could have taken it anywhere. The risk was them contemplating building somewhere else.

"This is fantastic news."

No-one at the Noble Organisation was available for comment when The Argus contacted them tonight.

What do you think? How much of an impact will the i360 have on tourism in the area? Add your comments below.


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annon, Brighton & Hove says...
10:37pm Fri 30 Mar 07

Congratulations to i360, on getting passed he planning application, and with work to begin in June...

Must be one of the fastest planning applications to go through our council!

Maybe they actually support the project whole heartedly...shame they were un-able to support/assist the re-build of Te West Pier better!!!

Question - since when did the Noble's own Brighton sea-front??


Dave, East Sussex says...
12:29am Sat 31 Mar 07

Great news! The disgraceful tactics of the Noble Organisation failed this time thank goodness.

Larry, Bathtub says...
3:48am Sat 31 Mar 07

Great to have the work finally underway. NOthanks to the NOBLE ORGANISATION.

J. Knight, Brighton says...
7:05am Sat 31 Mar 07

good-it's about time the nobles had a kick up the backside.

Myke Rosenthal-English, Füssen;Deutschland says...
10:11am Sat 31 Mar 07

When I Lived in Hangleton in the 60#s both piers were open with no problem about loosing business.Who do the owners of the Palace Pier think they are-The owners of the whole of Brighton & Hove!

Seems like greed from the Noble organisation.

Paul, Brighton says...
11:05am Sat 31 Mar 07

Excellent news, although such a shame that Noble were able to slow down the process.
A disgraceful act of arrogance that could potentially have robbed Brighton & Hove of such an exciting structure. Considering the i360 is supposed to attract thousands of new visitors, I do not see where Noble were coming from.
The right decision has now been made and I look forward to seeing the progress.

Gavyn Edmunds, Brighton says...
11:43am Sat 31 Mar 07

Can nobody else see what an eyesaw the i360 will be?! I'm all for landmark architecture but is a giant concrete phallus with a donut ontop really going to be such a magnificient structure?

Patricia Maggs, Southwick says...
11:48am Sat 31 Mar 07

What happened to the theatre the Nobles promised at the end of the Palace Pier?

Oliver Hall, Worthing says...
12:54pm Sat 31 Mar 07

Wow! So it looks after years of doubt that Brighton will be getting it's iconic new structures. Noble are an evil company in my opinion... not that I'm suggesting that they were responsible for setting the old West Pier alight in the first place!!!

James Snodgrass, Brighton says...
1:41pm Sat 31 Mar 07

What surprises me is how ignorant the Noble Organisation seem to be about the tourism business. Another large attraction in Brighton will help, not hinder, the Palace Pier's popularity. You won't find the bosses of Disney complaining that Sea World, Wet n' Wild, Universal Islands of Adventure – and the dozens of other entertainment destinations that built up around the Orlando area in the wake of Disney World's success. It's a case of growning the market. A Brighton with a pier *and* the i360 is a more attractive proposition to tourists than one with just the one attraction. With dwindling conference attendance this city needs more tourists who come here, and stay longer, than the average stag weekend. And they need to have the variety of attractions that will make longer stays worthwhile.

richard luxford, telscombe cliffs says...
4:07pm Sat 31 Mar 07

it's great!
i do think however that...vechile/pedestrian access needs proper evaluation and local homes need protection from binoculars and the pervs who use them. oh! did i say i can't wait to asscend to the top.

Iain, Brighton says...
6:44pm Sat 31 Mar 07

..fantastic, glad to see the short-sighted objections pushed aside at long last. As long as it's not firebombed too!

jeff, Brighton says...
7:28pm Sat 31 Mar 07

Delighted taht the I360 has been granted permission. Brighton is becoming stagnant with little, if anything, new to attract visitors, this could change that.

As for the comment it may look ugly, it need not, Cities around the world have similar towers and they look great and become landmarks.

If we listen to all the loaning minnies Brighton will have nothing and nobody!

As for Noble, the Palace Pier is becoming an eye sore and perhaps they should abstain from their petty objections and get on with making the pier an alternative attraction to attract people who will spend their money there.

Some of the side shows and the fun fair look tired, new ideas and attractions are needed rather than objecting to others with new ideas.

Noble are in danger of attracting a backlash from locals, without their support Noble could find themselves having a difficult time.

Build the tower and let us get up there and enjoy the views.

Stevie, Brighton says...
9:07pm Sat 31 Mar 07

At last the Noble Organisation has been put firmly in its place. Thet seem to think that they control Brighton seafront but at the same time ride rough-shod over the planning laws. The Palace Pier is an eyesore and they should be more concerned with improving the pier instead of objecting to something that will only be of benefit to the whole city.

Paul Jones, Brighton says...
9:23pm Sat 31 Mar 07

Hooray for the i360!

Finally we'll have a great development on the seafront, that is bound to attract new visitors to our fair city!

No thanks to the Noble organisation which saw the destruction of our West Pier through their delays!

Their short sightedness is staggering, who do they think they are, apart from greedy profiteers!

Paul, Colorado says...
10:44pm Sat 31 Mar 07

Wow about time, something new for the Tourist industry of Brighton, perhaps now some of the established attractions can be renovated to add luster to area.

Rob, Hove says...
11:53pm Sat 31 Mar 07

The Noble Organisation - a misnomer if ever there was one.

Patrick Dalton, Hove says...
10:41am Sun 1 Apr 07

I always discourage my friends & visitors from visiting the Palace Pier as the owners clearly have no interest in our Brighton & Hove. I will, however, be telling everyone to come to the new i360 and to marvel at the Pavillion & mourn the deterioration of the beautiful West Pier. Who needs a grimy "fun" fair and a bunch of slot machines. Lets dent their profits properly by saying NO to the Palace Pier!

Reg Moores, Brighton says...
10:08pm Sun 1 Apr 07

Who will pay for removing the junk from the West Pier Farce? Cheers Reg Moores

Roger Davis, West Midlands says...
10:46pm Mon 2 Apr 07

This is great news. Let's hope that the construction and success of the i360 will lead to a replacement West Pier.

It's also great to hear so many people turning on the Noble Corporation. The Palace Pier was destroyed by them when they removed the old Theatre building. It's time for the people of Brighton and Hove to make it clear to these people that their presence in Brighton is not wanted. Perhaps the Argus could co-ordinate the campaign !

Audrey, Netherlands says...
6:23pm Tue 8 May 07

Must agree with Gavyn Edmunds, constructing the highest building in town on the seafront will certainly not improve the view. It'll be in your face from wherever you look on the seafront. Darn shame they left rebuilding the West Pier until it was too late, seems now we'll be stuck with a too-high out-of-period can't-be-avoided building.

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