Module Thirteen - Marketing – Part 2, 25th Sept (8-10am) (From The Argus)
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Module Thirteen - Marketing – Part 2, 25th Sept (8-10am)
12:13pm Friday 19th October 2007 in News
Marketing part two was taken by two impressive speakers, both new members of the City Business Club: Ian Davies of Seriously Equipped, and Jack Fairhall of Kwiqq.com. Ian will be divulging the secrets of reading your customers and getting your message across to them clearly. Jack will be enlightening us on the key strategies when engaging in web marketing.
Speaker Profiles
Ian Davies - "How to read your customers and get your message across, clearly".
Ian Davies is co-ordinator of Seriously Equipped Ltd; a Brighton based learning and development organization, which co-directs with Sarah King. Ian has a Bachelor of Education degree in Outdoor and Science Education, being a master practitioner of Neuro Linguistic Programming (NLP) and a PRISM, Personal Performance Mapping Practitioner.
PRISM Personal Performance Mapping is a tool that we have used heavily in the last year, helping many businesses to develop the ability of their staff to read their colleagues and customers, for increased sales, improved customer service and more efficient team working. We have used PRISM with many large organisations, including Thomas Cook Airlines, Neilson Active Holidays and Informa Professional and it has been utilised successfully by many other big household names, such as Sainsburys, Anne Summers and Merrill Lynch.
We have yet to offer this exciting tool to local businesses...until now! So, if you would like more details of what PRISM can do for you and your business visit: www.seriouslyequipped.co.uk or email me, Ian Davies at ian@seriouslyequipped.co.uk
Download the PRISM factsheet here
Jack Fairhall - "10 Things to Consider for Your Web Marketing Strategy."
Jack is one of the founding members and CEO of Kwiqq.com based at Sussex Innovation Centre, a firm which builds online networking solutions for businesses. Since launching in January, Kwiqq.com has secured numerous clients including First Choice Holidays, 2wenty Holidays and SEEDA (the South East England Development Agency).
Prior to joining Kwiqq, Jack was the Managing Director of The E3 Group for 7 years, who supplied entertainment to clients such as Thomas Cook, P&O Cruises, London Clubs Casino's, Audi, Mercedes and others. They provided everything from one off large scale events, the writing of production shows, and recruitment of in-house entertainment staff or acts for one off performances, rehearsals, training and costume manufacture. During Jack's time at E3, they grew from 2 people to a team of over 100 staff internationally. Jack is still a shareholder in The E3 Group but is now full time with Kwiqq, building on his passion for the internet, especially social media.
