Chris Eubank’s title is back on the market after the former boxing champ was declared bankrupt.
Eccentric celebrity Eubank bought the moniker Lordship of the Manor of Brighton for £45,000, in 1996 six years after he made millions as the former World Boxing Council's International Middleweight champion.
But the title was just one of the assets stipped from the 42-year-old who is said to still owe £1.3 million in taxes.
Manorial Auctioneers are now inviting private bidders to go to toe-to-toe to buy the Lordship for around £35,000.
Director, Robert Smith, said buying the title was similar to 'buying a house' and would not require the new holder to do anything special in the community.
Mr Smith said: “There are no conditions that go with the Lordship, there's nothing you have to attend and women are as welcome to bid for it as men.
“It is simply a money based bidding war, much like buying a house – you don't have to have any special standing in society.”
The manor was originally part of the great feudal Lordship of Lewes and was held by the half brother of William the Conqueror.
The holder enjoyed the right to take 4000 eels a year from fishing boats.
For centuries it was held by the Sackville family, who were dukes of Dorset, but in 1987 Lord Sackville sold it to the London Evening Standard as a prize in a competition, the winner put it to auction in 1996.
While Eubank held the Lordship he made a point of appearing around the city wearing regal throw-backs including a monocle and a gold top cane.
Before he bought the Lordship he won the Menswear Association of Great Britain's Best Dressed Man Award in 1991 and 1993.
Mr Eubank was yesterday unavailable for comment about the end of his reign as Lordship of the Manor of Brighton.
No date has been set for the auction.
For more information call 0207 582 1588 or visit www.msgb.co.uk
The title will go to whoever pays the highest for it. But if you could choose who becomes Lord of Brighton, who would you pick?