The word hero is thrown around all too often these days.
Whether it is an overpaid sportsman or woman, a popstar giving up time for charity or a long serving public servant, we do not think twice about labelling them heroes.
However, they all pale into insignificance when put beside the likes of Captain Theodore Wright.
The Brighton-born soldier died just a few short months into the First World War while on the front line.
He was just an ordinary man, thrown into the most extraordinary of circumstances.
However, he showed the kind of bravery and courage most could never imagine.
He received his Victoria Cross for blowing up vital bridges while under heavy fire and badly wounded. Remarkably he survived but was killed weeks later while helping injured men to a shelter.
A permanent memorial in the heart of the city is a fitting tribute to this extraordinary man who was killed 100 years ago this week.
We urge as many of you as possible to take an hour out of your day to attend the ceremony on Wednesday at the Brighton War Memorial.
Members of his family as well as civic dignitaries will be in attendance to pay respects to the former Royal Engineer.