Adam Trimingham’s piece is correct. Whilst it is premature to announce the death of the supermarkets the tide is certainly turning.

I have a shop unit in the newly opened Brighton Open Market selling specialist premium quality wines from Central & Eastern Europe as well as olive oils, condiments, pickles, jams and sauces.

My partner and I have been overwhelmed by the success of our shop, even in the short time of six weeks we have been open.

We agree that the tables are starting to turn. However, many of our customers tell us that they enjoy a healthy mix of the two – the supermarkets in London Road provide their staples (toilet paper, washing up liquid etc, etc) and the market offers their ‘luxury’ items where they pay a little more but prefer the quality of the produce they are buying, as well as providing a decent cup of coffee from an independent café rather than a chain.

Many though tell us that they have also reverted now to buying their fruit, vegetables, bread, fish and meat from our market as it is actually cheaper than the supermarkets.

Supermarkets no longer mean 'best' or 'cheapest price'.

The other rather unique selling point of the market that wasn't mentioned is that we have events happening throughout the week in the Open Market, from temporary stands selling chocolates and honey, and Lindy Hoppers teaching eager shoppers how to dance, to antique and vintage clothes markets on Sundays, and local choirs will be coming to sing at Christmas.

There is something happening almost every day to entice the shopper into the market that makes us a truly different and enjoyable shopping experience in comparison to the generic supermarket.

Judith Burns, Owner PACTA NOW, Brighton Open Market, Marshall’s Row, Brighton