POSITIVE investment might sound like a typically Brightonian new-age fad.

But the trend of investing into enterprises that benefit the community, society and the environment are proving increasingly popular.

It is more than just a warm fuzzy feeling people are getting from these investments.

As well as getting a potential return on their cash, investors can make a real difference.

Shareholders can get a sense of ownership in local causes, be it their local community hall, football club or supermarket.

Companies like Ovesco, which generates energy within the community, is trying to break the traditional centralised energy.

Given the expense of energy bills, most would welcome new ways of sourcing essential utilities.

It is all about doing things differently and breaking the mould of the one-size-fits-all centralised governments and corporations.

Brighton and Hove and Lewes have always been one step ahead when it comes to ethical considerations.

This phenomenon is in its infancy, but it could offer a real contribution in such an uncertain world.