Bournemouth's Lewis Grabban is on Albion's target list of strikers to replace Ashley Barnes.
It is unclear whether the Seagulls have so far tabled a bid for Grabban.
But an Argus source has confirmed their interest in the former Millwall and Crystal Palace forward, who was 26 yesterday.
The Argus also understands Grabban has a release clause in his recently signed contract allowing him to speak to another club if they offer £1.1 million.
That has alerted Albion and others to the availability of Grabban, who scored Bournemouth's penalty in their 1-1 draw at The Amex on New Year's Day and impressed as a lone front man.
His career has been rekindled by a move to the Cherries from Rotherham for £300,000 two summers ago.
The spot-kick at The Amex was one of ten goals in 24 games for Grabban this season.
The Argus has previously revealed Cardiff's Joe Mason is a contender to replace Barnes, who was sold to Burnley on Friday.