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Albion cash in on FA Cup TV coverage
Albion have received a timely FA Cup cash boost, 48 hours before the close of the transfer window.
Their fifth round tie against Hull at The Amex has been selected for live TV coverage by BT Sport, earning the Seagulls a £247,500 transmission fee.
The match will now be played on Monday February 17 (7.45pm).
Albion's FA Cup run is proving to be lucrative. They pocketed £67,500 in prize money for the third round win at home to Reading, which attracted a 20,000 crowd paying reduced admission prices.
Last Saturday's fourth round victory at Port Vale was worth a further £90,000 from the prize pot.
That figure would be doubled for beating Hull, together with the prospect of further television coverage in the quarter-finals.
Albion's chief executive Paul Barber said: "We are pleased that the FA and BT Sport has opted to broadcast our match live, it's another bonus from the team's fantastic FA Cup run this season.
"Of course, we understand that some of our fans prefer the traditional 3pm kick-off, but the more successful we are in the cup, the greater interest we can expect from the media, including the TV companies.
"I hope our fans will still turnout in great numbers, and with the Monday night the first day of the half-term holidays, we can still attract a large number of youngsters to the match.
"For some of our younger fans it may be their first opportunity to experience both magic of the FA Cup combined with the special nighttime atmosphere at the Amex."
Meanwhile, Albion's postponed Championship fixture match at Blackburn Rovers has been pencilled in for Tuesday February 25 (7.45pm) as long as the Hull game does not require a replay, which would take place on that date at the Premier League club's KC Stadium.
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