Albion are rewarding their most loyal fans by covering the cost of a ticket for Monday's FA Cup fifth round replay at Hull.
The club are making the gesture to season ticket holders and club members to encourage as many supporters as possible to make the journey to the KC Stadium.
Chief executive Paul Barber said: "The potential for progressing further in The FA Cup is an exciting prospect and, as ever, our supporters can play an important role in helping the team on the night.
"We have had wonderful support from our fans all season and we hope that this gesture for our most committed season ticket holders and members will go some way towards making the long trip north more affordable for our fans, and act as a small thank you for the great support we receive."
Ticket rebates will be applied to supporters' e-cash accounts within seven days of the replay. Prices range from £1 for under ten's to £15 for adults and can be booked from 9am tomorrow morning online, by phone or at the Amex. Tickets go on general sale from 9am on Thursday.