Albion have returned to their lucky away kit with new sponsors Nike.
Sami Hyypia's Seagulls will wear red and black stripes on their travels in the Championship this season.
The colours were worn by Albion in their title triumphs of 2000-01, 2001-02 and 2010-11.
The away shirt is for one season, but the traditional blue and white striped home shirt will be worn at the Amex for the next two seasons with blue shirts and blue and white socks.
Albion's new orange and black third kit will be used in the event of clashes.
Shirts can be pre-ordered online with the club. They will be available to buy from midday at the Amex on July 24, when the superstore reopens after refurbishment.