Tony Bloom believes Albion have the squad to challenge for promotion.
But he admits they had to come through a challenging summer transfer window to get there.
The Seagulls’ chairman, left, reckons recent results and performances – helped by some of their 11 new additions – have put the buzz back into the club.
And he is ready to think about another high-flying season after overcoming a tough start.
Bloom told The Argus: “As I say at the start of every season, we are trying to build a squad which has got the potential for getting promoted.
“That is our No.1 goal this season and I certainly think we have got the squad which could get there.”
Bloom, who enjoyed a quiet deadline day on Monday, believes recent performances back up his optimism.
Albion have taken seven points from three games going into the international break and Bloom believes supporters appreciate the brand of football being served up under Sami Hyypia.
He added: “I’ve sensed an extra excitement but a lot of that to do is with the style of football we are playing and how well we are playing since the Leeds game.
“The last two games have gone well with the way we are playing and really we should have won the game at the weekend (against Charlton) as well on the balance of play for sure.”
Albion’s only deadline day action saw back-up defender Vitalijs Maksimenko go out to VVV-Venlo for the rest of the season.
Bloom reckons it will be a similar story when the loan window opens.
He said: “There is always the possibility a couple of our players who aren’t going to be making the squads from week to week might go out on loan.
“We are not actively looking for any loans in but we are always mindful that we could have a couple of injuries.
“That is where the short-term loan system helps.
“But normally in terms of loans we much prefer longer-term loans.”