ALBION will not go chasing fans around the world but will focus on “dominating” the south of England.

The Seagulls’ promotion to the Premier League will give the club access to more than 200 countries including lucrative markets in Asia and North America.

But chief executive Paul Barber said the club would not try to run before they walked and would not be distracted in chasing new fans in far flung corners of the world.

Albion hope the Amex’s “cauldron” atmosphere will be a big asset for the club next season but said there was no possibility of expanding the 30,000 capacity ground further.

The club said the six-year-old, £100 million stadium would be bigger and better than many of the grounds of current Premier League clubs.

The Argus revealed yesterday the stadium will undergo £5.5 million of improvements to floodlights, media facilities and restaurants over this summer to ensure it is top-flight ready.

As well as phenomenal riches of a minimum of £100 million from top flight TV contracts, the club is set to see a significant boost to existing sponsorship deals and new sponsorship opportunities.

Chief executive Paul Barber said the club was already attracting national and international brands keen to get the attention of millions of Premier League fans globally.

Merchandise sales are also expected to significantly rise with even more fans proud to wear the Albion colours with rising revenues helping to keep costs lower for fans.

Mr Barber said the club hoped to consolidate before expanding into the overseas market if Albion were able to establish themselves as a seasoned Premier League side.

The club will be the only Premier League outfit within 6,000 square miles to Crystal Palace to the north and Southampton to the west.

He said: “We are not a Manchester United and we are never going to be a Manchester United. We are what we are, and we are proud of what we are.

“For me chasing around the world, trying to pick up fans in China, Japan, Australia, the United States is not a priority because we need to be good at what we do domestically in order to stay where we are domestically.”

The club and the city also hope to benefit financially from visiting fans who might be surprised by the warm welcome they receive and Mr Barber is looking forward to seeing their visitors.

He said: “The one thing Premier League fans might not be prepared for is the way we treat their visit to our club.

“In a lot of places around the country visiting fans are treated, if not as a nuisance, then certainly as a necessary evil.

“We have a different view which is that we will have up to 3,000 visiting fans coming to the city, it is an opportunity to sell the city, it is an opportunity for us to drive revenue from visitors and it’s an opportunity help create a greater atmosphere in the stadium.

“The more visiting fans that take those seats, the more likely our fans are to rise to the occasion and create an atmosphere and get behind the team.

“Our philosophy is a little bit different and I suspect for some fans, who haven’t experienced that before or not that often, it might be a pleasant surprise for them.”