Chris Hughton is set to receive personal congratulations on promotion – from Albion’s biggest rivals.
Crystal Palace chairman Steve Parish will offer his best wishes this week.
But he has also warned against the potential “circus” of battles between Eagles and Seagulls in top flight.
The two teams are set to renew rivalries for the first time since the 2012-13 play-offs when Albion join the Premier League next season.
Parish told Palace’s in-house station Holmesdale Radio: “I’m actually going to an event with Chris Hughton this week and I’ll be congratulating him because he’s a very, very nice man.
“He’s done a fantastic job there, and that rivalry – if you don’t have a club that doesn’t like you then I don’t think you’re a proper football team really.
“I am looking forward to playing them but obviously it is a bit of a circus with all the all the things which go on around it, with the police and security.
“I just hope the fans take it in good heart. A rivalry is a great thing to have but, when it spills over into something else, that’s not what anybody wants to see.
“As long as we can all enjoy it and take it for what it is – a football rivalry, it’s not life and death - then I’ll enjoy it.”