Albion midfielder Oliver Norwood is finally on his way back to the Championship with Sheffield United.

The Northern Ireland international is joining the Blades on loan with a view to a permanent move to Bramall Lane, subject to a medical and contract agreement.

Albion rejected a further offer from Hull for Norwood, The Argus can reveal.

Norwood has attracted Championship interest since returning from a season-loan loan with promoted Fulham.

Earlier in the summer Albion turned down a joint bid from Hull for Norwood and Czech winger Jiri Skalak, who subsequently joined Millwall.

Hull boss Nigel Adkins, who signed Norwood for Reading, have maintained their interest but the 27-year-old Lancastrian is linking up instead with former Albion defender Chris Wilder in Yorkshire.

Norwood has not featured in Chris Hughton's Premier League plans since Albion were promoted.

His move comes after the window for permanent deals in and out closed for Albion on Thursday.

Players can still leave on loan or to clubs in Scotland and abroad until August 31.

The Argus: Albion have also rejected a straight loan bid for Richie Towell (above left). He is wanted by Rotherham, who borrowed him last season, and a League One club.

QPR have yet to firm up their interest in Israeli target man Tomer Hemed. He was in the travelling squad but played no part in Albion's opening Premier League defeat at Watford.