Albion have received no offers for Craig Mackail-Smith and have no desire to lose their top scorer this month after signing Leonardo Ulloa.
Boss Gus Poyet clarified the club's stance on the future of Mackail-Smith at his regular Thursday morning press conference at The Amex.
Ulloa has been bought from Spanish club Almeria to play with Mackail-Smith, not instead of him.
Poyet told The Argus: "I have been asked 150,000 times that Macca needed this kind of striker (Ulloa) to play with him and now that we have got him we are going to send him away!
"At the moment there is nothing. There are constantly a lot of rumours everywhere that people are going and coming but in reality there's nothing at all."
Norwich tried to sign Mackail-Smith during the August transfer window. Leeds have been linked with him in the past and The Argus understands Leicester also remain admirers after losing out when the former Peterborough marksman joined the Seagulls two summers ago.
Poyet said: "With 13 or 14 days left of the transfer window we are on standby, just in case things happen.
"Until now nobody has made any offer so we are nice and happy but you need to be ready, because you don't know what is going to happen.
"We are ready, because I don't want any surprises by the end of the month and then to be in a bad situation with any player, because you know how it is.
"Somebody goes for someone, put all the money on the table and then you have got a problem."