Albion have frozen season ticket prices and introduced a new price band for under-21s.

The Seagulls announced season ticket price increases of up to five per cent for adults a year ago, when they were pushing for promotion to the Premier League and revealed a £14.7 million loss.

Prices for the 2015-16 campaign have been pegged to current rates, with the club fighting to stay in the Championship and losses cut to £10.6 million.

They are subject to review if Chris Hughton's side are relegated to League One.

Chief executive Paul Barber said: "We felt the most important thing was to keep prices as affordable as possible for fans and therefore freezing season ticket prices when we have got so many season ticket holders was the most appropriate and right thing to do.

"There is pressure on us to increase our budgets, particularly on the footballing side. We do, even in a low inflation environment, have pressure on our cost base, so we are trying to marry lots of things into the same mix, but the most important thing is to keep the stadium as full as possible and therefore to keep things as affordable as possible for our fans.

"If our status changes then we will review prices. At the moment our priority, focus and expectation is to be playing in the Championship again next season."

The freeze means prices continue to range from £465 (just over £20 per game) for an adult seat in the north and south stands to £715 (£31 per match) in the lower tier of the west stand.

Prices for juniors start from £70 for accompanied under-tens in the east family stand and peak at £315 for under-18s in the lower tier of the west stand or east stand.

The new rate for under-21s is the same as for senior citizens and ranges from £315 to £445.

Barber said: "That's come about from feedback from the fans. People have said it's been tough for them when their kids suddenly hit 18 and they go from a child price almost to an adult price overnight so could there be an interim step.

"A lot of clubs have a student price at under-21s. We've said even if you are at work you are likely to be on a low salary so now we help anyone in their age bracket."

Albion have also frozen the transport levy and catering prices. They are in talks with Southern Rail to extend the reach of the subsidised travel zone, which currently stretches from Lewes in the east to Shoreham-By-Sea in the west, so that Eastbourne and Worthing are included as well.

Other changes include the phasing out of the ecash system in favour of new contactless technology and replacing the cashback scheme with matchday catering offers.

The monthly, interest-free direct debit scheme remains in place. The season ticket renewal period starts on Thursday and ends at 5pm on March 19.

Barber added: "We've had a difficult season. There are always going to some people that won't be as confident about renewing as in a better season. We have to take that into consideration, but we've got a very large and loyal fan base who have been through a lot worse times than we've had this season, so we are pretty confident we will have good crowds again next season."

Meanwhile, Albion are in talks for the Amex to be a potential venue for a rugby European Cup semi-final.

The stadium is already staging an England under-20s match next month and two rugby World Cup games in September.