Tomer Hemed wasted no time opening his account for Albion today.

The Seagulls' new Israeli striker pounced early in the first pre-season friendly for Chris Hughton's side at FC Meyrin.

Youngsters James Tilley and Jesse Starkey were also on the scoresheet as Albion cruised to a 6-1 win against the Swiss minnows in Geneva.

Hemed was on target after three minutes, partner Sam Baldock setting him up for a simple finish.

Arold Belladon levelled for Meryin from a tight angle on 12 minutes but Rohan Ince restored Albion's advantage (29) with a shot from close range.

Bruno from long range and Starkey, sliding in to convert a cross from Solly March, extended the lead in swift succession five minutes before the break.

Tilley, 17, made it five 12 minutes into the restart, cutting inside from the right to arrow a shot into the top corner with his left-foot.

Chris O'Grady rounded off the rout (73), beating the offside trap to fire home.

Hughton intended to field two different teams in each half but skipper Gordon Greer went off early on as a precaution.

Development defender Ben White took Greer's place in the centre of defence alongside Glen Rea, who played the whole match.

Hemed's fellow newcomers Liam Rosenior and Gaetan Bong had run-outs in the second half.

Albion first-half: Stockdale; Bruno, Greer (White 7), Rea, Chicksen; March, Ince, Kayal, Starkey; Baldock, Hemed.

Albion second-half: Walton; Rosenior, Rea, Dunk, Bong; Tilley, Calderon, Holla, LuaLua; Colunga, O'Grady.