The Championship promotion race is still very much on, but Albion are already guaranteed one title.

The club receiving the most money from live TV coverage.

The Seagulls' fees from Sky for matches being shown live is set to rise to almost £1 million, more if they end up in the play-offs.

Seventeen Albion games have been selected this season, up to and including the home rearrangement against Bristol City on April 29 (5.30pm).

That is worth £980,000, £100,000 for each of the nine home matches in front of the cameras and £10,000 for each of the eight away fixtures.

Newcastle, leading Albion by a point in the table proper, have been picked 18 times, but 12 of those have been away, reducing their total gain to £720,000.

A further £10,000 could go into Albion's pot for the last day visit to Aston Villa - when all the matches kick-off at noon on Sunday May 7 - depending on the state of play in the promotion race.

Albion and Newcastle have been far more popular than automatic promotion rivals Huddersfield. The current running live TV appearances total for them is nine, the same as Wolves and Norwich.

Reading are the big TV losers. Fifth in the table proper, they are joint 14th in the TV table with four appearances, the same number as next-to-bottom Wigan.

The big gainers are Queens Park Rangers (from 15th to seven) with a tally of ten live games, six of them at Loftus Road, conveniently situated close to Sky's West London headquarters.

Relegated Aston Villa have also been picked 16 times, but only four times at Villa Park.

The pattern is similar for Leeds. Two-thirds of their 15 appearances have been away from Elland Road.

The TV profits for Championship clubs pale in comparison to the Premier League windfalls.

Last season for example, the last in the cycle of the £5.2 billion deal for domestic and overseas rights, clubs were guaranteed an £8.75 million lump sum for ten or fewer live matches.

This does not take account of the equal TV rights share and prize money. Villa raked in more than £66 million for finishing bottom.

The Premier League TV package for this season and the next two has soared to around £8 billion.