A new Dr Martens store officially opened in Brighton on Wednesday evening.

Shoppers were invited to the new Prince Albert Street store before dancing the evening away at the nearby Mesmerist to home-grown musical talent.

The footwear lovers were treated to special ice cream, fish and chips and even a hair cut at the pop-up barber.

Items from the cherry red boot to the new vegan-friendly range are on offer to shoppers.

And the alternative brand offers festival-goers new waterproof Drench model.

Dr Martens has been a much-loved brand in Britain and has been worn by sub-cultures for many years, including mods, skinheads and punks.