WITH A beard that bushy it’s pretty hard to not be noticed – but this model has given it a good go.

This unusual take on camouflage was thought up for a fashion shoot at an unlikely location – on a Brighton and Hove bus.

Brighton-based photographer Joseph Ford took the disappearing act picture, which features the hirsute chops of model Jimmy ‘The Stroker’ from Brighton beard product website areyoubearface.com.

Mr Ford said: “We shot it on a Brighton and Hove bus, kindly loaned to us by Charlotte Bruce at Brighton and Hove Buses.

“A friend, Nina Dodd (AKA the Duke of Woollington) is a keen knitter, and also a big fan of Brighton buses and she thought of knitting a bus-seat patterned jumper, and I suggested that we should photograph it in situ on a bus.”

For more information, visit josephford.net or for Nina Dodd @Woollington1 on Twitter.