Men in Brighton spend more on toiletries than anywhere else in the UK, according to new research.

A survey of 8,000 weekly shops across the country found men in Brighton spent an average of £15.38 a month on grooming products.

People in Brighton also spent the most on household cleaning products, an average of £63.41 a year, compared to just £13.43 in Birmingham, where fewest cleaning products are bought., an independent supermarket comparison site, looked at 200 shops from each region.

It released the results this week in the first of what will become a regular index of the nation's shopping habits. allows shoppers to buy online from ASDA, Tesco, Sainsbury's or Ocado Waitrose's delivery service, and to save up to 20 per cent on their weekly shop.