In their neatly-pressed suits and perfectly-applied lipstick, the Promettes made a trip to the seaside all the more attractive.

The squads of uniformed girls added a touch of glamour to Brighton's seafront in the Fifties and Sixties.

They were employed to hand out tourist information between the piers, re-unite lost daytrippers and be the epitome of helpfulness.

Today, more than half a century since they were first introduced, a Promette returned to grace the city - even though it was just for a day.

Promette Karen Anthony was out and about promoting the new location for the city's visitor information centre.

The centre has moved next to one of Brighton's biggest attractions, the Royal Pavilion, to make it more accessible for visitors.

It used to be near the town hall in Bartholomew Square but re-opened yesterday alongside the Royal Pavilion shop.

The site was once part of the Royal Pavilion Estate in the days when it extended towards East Street.

The new office stands in the space once occupied by George IV's billiard room.

Deputy council leader Sue John said: "It's a prime location virtually inside our most popular and prominent tourist attraction "So it's a natural place to catch visitors and promote the city to them in an active way.

"That way we can establish a relationship with them and hopefully ensure they come back.

"It's also much simpler for visitors to know the office is next to the Royal Pavilion, which is on maps and is well signposted."

Around 500,000 people are expected to visit the centre each year.

The council says the city's eight million annual visitors inject £400m into the economy and sustain 13,000 jobs.

The promette was back for one day only to show people how the tourist industry had expanded in 50 years.

A council spokesman said: "It was just for the day to show how times have changed - from people handing out leaflets to 1.5m people a year using the website and up to 500,000 expected through this new centre.

"There are no plans to reintroduce them as a regular feature - it's quaint but there are more cost effective ways of reaching more people."

The visitor information centre move is a key part of Brighton and Hove's activities for British Tourism Week, which ends on Sunday.

To coincide with the centre's move, the council has launched The Big Brighton Quiz.

It will offer a range of prizes to people able to answer questions about Brighton and Hove, including a break in Brighton with a night at the De Vere Grand Hotel.

People can enter the quiz at the new visitor information centre or online at and

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