NO one could accuse this shop of forgetting the true message of Christmas with this imaginative take on the nativity scene.

R&R Electrical in Blatchington Road, Hove, is attracting a lot of attention from shoppers after re-creating the Biblical Christmas scene with Henry vacuum cleaners in their front shop window.

In previous years the shop had used vacuums to create a scene of Santa riding his sleigh with his reindeer but decided to go for something different this year.

Store manager Mark James said: "We get about ten people a day sticking their heads through the door telling us what a clever idea it is and there’s always people outside taking pictures with their phones.”

Company owner, Jason Tipler, who came up with the idea, says: “It’s amazing how many young children are stopping on the way to school to take photos of it with their parents.”