DESIGNER Romy Persaud and multimedia artist Harry Crampton grew up in Brighton and Hove but moved away when they went to university.

After deciding to work together in a business making vintage clothes, they eventually returned to Brighton and set up the firm Desire Lines Clothing.

The main aim of the ethical clothing brand is to design simple wearable pieces and hand select vintage outfits to create a timeless collection.

When the pair first moved back, they joined the collective Snoopers Attic in the Lanes which sell vintage and handmade pieces from different traders.

This was their first experience selling directly to the customer rather than online and gave them confidence to grow their ethical collection.

It now also sells at the new shop Indie-mart on North Street and hopiefully in other places in the city soon.

Ms Persaud is responsible for styling the pieces and Mr Crampton takes the photos and deals with the website.

She said: “The main aim is to make wearable clothing that is simple and comfortable and to provide an ethical alternative to the high street.

“Brighton is a great city to do this as people are interested in fair trade products, and supporting independent businesses.”

Part of their ethos is to combine their creativity from different fields and illustrate the story behind the products.

Their photography plays a vital role in providing inspiration, documenting the process and branding.

It works ethically by designing simple wearable pieces and hand selecting vintage.

The idea is to create timeless collections and encourage a less is more attitude.

It works with organic cotton, organic denim and bamboo silk and all of its fabrics are sourced from a fair trade company in Kerala and dyed with low impact dyes.

Everything is made in Brighton with the help of a skilled machinist and it only works in small runs to avoid waste and keep designs unique.

The business is against any sort of mass production and often works on a made to order basis.

The company has also been involved with campaigns such as Love Fashion Hate Sweatshops, which is led by War on Want.

The campaign wants the UK government to enforce regulations on retailers so that they cannot profit from sweatshop labour.

Desire Lines Clothing worked on making a patchwork quilt from recycled fabric to show solidarity with the campaign.

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