ULTRAFAST broadband provider Hyperoptic has launched in Brighton promising speeds 135 times faster than traditional ADSL services.

Hyperoptic, which has 1Gb per second connections, is now live in Sussex Heights, the tallest residential building on the south coast.

A number of other city developments are undergoing installation and Hyperoptic hopes thousands of Brighton citizens will be surfing the Internet on a hyperfast Hyperoptic connection by the end of the year.

A leading Fibre-to-the-Premises (FTTP) broadband provider, unlike other providers that only run fibre to the green box at the end of the street, Hyperoptic installs fibre all the way into the building, which eliminates issues like peak-time slowdowns, buffering and frustrating time-outs.

It offers a range of residential packages, including competitive broadband and landline packages, broadband only services and contract free options.

Hyperoptic also has a range market-leading business propositions, including leased lines, shared leased lines and business broadband products.

Philip Cooper, South East director of Hyperoptic, said: “Brighton is renowned for being home to one of the most vibrant digital scenes in the UK.

“For digital communities to thrive it is imperative that they have the infrastructure that will help, rather than hinder, their development.

“Brighton has been on our radar as our next hyper-city for over a year - we have already been inundated with demand from developments, residents and businesses that want access to the fastest broadband in the UK so we are thrilled to announce that we are officially adding it our hyper-city club.”

A spokesman for the Board of Sussex Heights, added: “Being the first property in Brighton to offer residents gigabit broadband is a huge coup for us.

“We live in a connected world - for today’s resident fast and reliable broadband provision is on par with utilities like gas, water and electricity.

“With Hyperoptic we are giving our residents access to the best and fastest broadband the market has to offer - it’s a huge draw for movers that want an Internet connection that they can truly rely upon.”

Hyperoptic is already available across 12 UK cities and towns.

It hopes to have its hyper-fast service available to over half a million homes by 2018.

Founded in 2011, the company was recognised for ‘Best Consumer Fixed Broadband’ at the 2015 Internet Service Providers’ Association (ISPA) awards and has held the ISPA ‘Best Superfast Broadband’ award for the last three years in a row.