DEVELOPERS U+I have given the campaign to save the Madeira Terraces a huge boost by making the largest corporate pledge so far.

The company, behind the £130 million scheme to develop Circus Street and the £150 million regeneration of Preston Barracks, has backed the scheme with £25,000.

The pledge brings the amount raised to a third of the goal in the first fortnight of the campaign, including a £100,000 pledge from Brighton and Hove City Council using income from the i360.

The crowdfunder to raise sufficient funds to restore the first few arches of the 860 metre long structure along Brighton’s seafront was launched at the end of last month.

The campaign, led by Visit Brighton and crowdfunding experts Spacehive, is looking to raise £432,000 by the end of November.

Businesses big and small as well as individuals have all pledged to do their bit.

North Road hardware store Utility has pledged £500 while music producer and songwriter Richard “Biff” Stannard, who has worked with U2, the Spice Girls and One Direction, has agreed to donate £200.

Richard Upton, U+I deputy chief executive, said: “We’re proud to support the campaign to restore this vital part of Brighton’s famous seafront.

“We’ve been incredibly moved by the response of local people to save Madeira Terraces and we want to join them in making our city a better place for us all.

“Our local economy only works when we all chip in and do our bit, so if you haven’t yet supported the campaign, please do.”

Howard Barden, Visit Brighton’s head of tourism and venues, said: “Madeira Terraces is such an integral part of what makes Brighton’s seafront so unique which is why it’s important that we work together to restore them.

“It’s been fantastic to see the sheer number of local people and businesses coming together to make this happen.

“And with so many ways you can support the campaign, from sharing on social media and displaying a poster to pledging any amount that you can, we really want to see everyone getting involved.”

To support the campaign, visit