A FAMILY day will be held to help save Brighton’s Madeira Arches.

The event on Sunday will feature stalls offering traditional games, refreshments, face painting and Brighton merchandise alongside street entertainers including magician, pirates, giant seagulls, and roller skaters.

It will take place at the site of the old Peter Pan playground to the east of Brighton Palace Pier (next to Yellowave) between midday and 5pm.

The event is part of the Madeira Drive Project, being co-ordinated by tourism businesses and volunteers, to help improve the appearance of Madeira Drive.

Money raised at the event will go into the Save Madeira Terrace crowdfunding campaign launched last month.

The crowdfunding campaign has a target of £432,000 that needs to be raised by 26 November and has already attracted nearly 600 pledges to achieve a third of its overall target within three weeks.

The Fun Day has been organised by Brighton and Hove Tourism Alliance and VisitBrighton with entertainment and stalls sponsored by Brighton Palace Pier.

Everyone who donates at the event, either by making a direct pledge (in cash or online) or by taking part in games or buying merchandise, will get a sticker giving free entry to all the films showing at the Big Screen on Brighton beach that day and special offers at the pier, Sealife Centre and Jungle Rumble

Donate at www.savemadeiraterrace.org.