A CROSS Channel ferry company has apologised after using a promotional image of a man standing on the edge of cliffs where a student fell to her death.

DFDS, which runs the Newhaven to Dieppe route, used a photo of a man standing on the edge of one of the Seven Sisters cliffs.

The image was used on the company’s social media with the caption: “Have you ever had a chance to take a walk on the Seven Sisters cliffs?”

In June a Korean student plunged 200ft to her death as she was having her picture taken at the top of crumbling cliffs popular with Asian tourists.

Hyewon Kim had asked fellow tourists to take a picture on the cliff edge and jumped for joy to pose for them when she fell back and stumbled over the edge.

Social media users responded to the DFDS post suggesting that the use of the image was irresponsible.

The firm, which also operates crossings from Dover, has since withdrawn the image.

Twitter user Matt Kuchta posted: “Not sure that’s a great photo to promote safe and responsible travel along the cliffs by DFDS.”

A spokesman for the ferry company said: “Images such as this are hugely popular with travel fanatics.”

He later said: “DFDS have become aware that the particular spot has had past associations with suicides.

“On that basis they are removing the image and apologise for any offence caused.”

The RNLI, Coastguard and the council have all called for people to stay away from the cliff edges amid fears for the stability of the chalk structures.

Warning signs in foreign languages are being considered as the cliffs are a huge draw for tourists, particularly those from the Far East.

In recent years the cliff edges have become a spot for selfies.